Introduction:
If you have any physical product or service. And if you want to sell your product or service and make your brand big, then you will have to do marketing here. Whatever brand it is, be it small or big, everyone does marketing. So under this article, we will know what marketing is and how it is done.
And what all do we need for it? We will cover it from the basics: how to do marketing of a product?. If you are a beginner and want to reach a larger audience with your product or service, then this will prove to be very helpful for you. We have divided it into 7 parts, so let’s uncover it.
1. Basics about marketing:
Let us understand the basics of marketing so that it can be easier for a beginner. You have a physical product or service that fulfills a need. But only you and your team know about that product or service. You want some specific audience in the market to also know about your product and buy it from you.
Here this problem is solved by marketing, which helps in conveying the message of your product or service to the audience. And it acts as a communication channel between the audience and the brand so that the audience can purchase that product or service from us. See, there are so many methods of marketing, but I will tell you four methods out of them.
Traditional Marketing: TV ads, newspaper ads, posters, pamphlets
Digital Marketing: Social media ads, Google ads, SEO (website optimization), email marketing
Word-of-Mouth Marketing: When people praise a product among themselves and tell others about it, the marketing of your product or service is done for free; this is called word-of-mouth marketing. This is one of the best marketing methods.
Influencer Marketing: Promoting your product or service by tying with social media influencers is called influencer marketing. It is very trendy these days and is also effective.
If your budget is low, then the method that can give you the least budget and the most performance is digital marketing, because here you have a lot of control over marketing. You can control everything from the audience’s interest to their buying behavior. That is why it is more effective than all the others. And let me tell you one thing: all brands use this method.
2. Is your product or service ready for marketing?
Before marketing any product or service, a question must come to your mind: Is your product or service ready for marketing? Well, how to check whether your product or service is ready for marketing or not? I am going to tell you 7 such key points that you can check easily. And marketing will become easier for you. All the big brands do marketing only after checking these points.
✅ 1. Clear Problem-Solution Fit: “What problem are you solving?” — You should be able to explain it in one simple sentence.
✅ 2. Target Audience is Clear: “Who are you making it for?” — You clearly know who your customer is.
✅ 3. Strong Offer is Ready: “Is your offer so good that people feel like buying it right now?”
✅ 4. Proof or Validation Is There: “Has anyone tried it and given good feedback?” — even if it was for free.
✅ 5. Messaging is Ready: “Can you explain what you’re selling in just one clear line?” — No confusion, only clarity.
✅ 6. Pricing and Delivery are Clear: “Is the price and buying process easy to understand?” — so customers don’t get confused.
✅ 7. Basic Funnel is Ready: “Do you have a landing page, WhatsApp link, or any simple way for people to buy it?”
Look, we will cover the target audience in this article. And you have to check the remaining 6 points. So let’s move on to the next method.
3. Define Your Product USP:
See, there is a lot of competition in the market today. Brands are tired of giving offers; here, the brand that comes ahead is the one whose USP is different and solid from the competitors. The customer purchases only that product or service within this category whose USP is clear and attractive.
So let’s understand this USP so that we can set the USP of our product or service and differentiate our brand from the competitors. USP means “Unique Selling Point” or “Unique Selling Proposition.” Listen, whatever the specialty of your product or service that your competitors’ product does not have, you can make that also a USP. For example:
Tesla: “The quickest, safest electric cars.”
(USP: Speed and safety combined with electric innovation.)
🔹 Nike: “Just Do It.”
(USP: Motivation and empowerment for athletes and everyday people.)See, while creating your USP, you must add emotion to your USP. Because a customer purchases a product or service on the basis of emotion.
4. Who is Your Target Audience?
See, this part is the most important part of this article, because when you don’t know your audience, then how will your marketing be successful? That’s why it is very important to know the audience. I am giving you some questions to identify the audience; when you answer those questions, then it will become clear to you. Who is your target audience? Who are those people who are interested in your product or service? You have to ask this type of question, and it is given below.
How do those people look?
What is their age?
Where do they live?
Are they married?
What is their income level?
Whom does he follow?
What is his aspiration?
Which platform does he spend most of his time on?
By asking questions like this, you get clarity. You can use it not only in service or product but in many places.
5. Build an Online Presence for Your Business:
It is very important to take your business online; without going online, you cannot do digital marketing. I will tell you 5 steps to take your business online so that you can easily take your business online.
- Make a professional website: Surely you can easily do this by using WordPress, Shopify, or Wix. Or you can get it made by a freelancer or an agency.
- Create a strong presence on social media.
- See that you choose a social media platform according to your audience; for example,
- If the audience is young, then Instagram and Snapchat If the audience is business, then LinkedIn For the general public, Facebook and YouTube
- Do content marketing.
Create valuable content initially without any promotion. This will create a community of your audience who will follow your channel. This will help you a lot in marketing.
There are many other things required to take your business online. Here, we have covered just the basics. This was the organic method in which you get the result a little late; you have to be patient. But if you want quick results, then you will have to go towards paid advertising. And we will explore the next method related to this.
6. Pick the right marketing channel:
Look, there are many marketing channels, but you have to choose the one where your audience spends most of their time. So that you do not have any problem moving forward. For example
- If the audience is young—Instagram, YouTube.
- If it is professional services—LinkedIn, email marketing.
- If it is e-commerce, SEO, Google Ads, and social media.
If you want to do paid advertising, then you have to do paid advertising by selecting one channel that is suitable for your audience. Initially you do not have to advertise on all the channels; you have to keep this in mind if you have less budget. If you have more budget, then you can go on multiple channels.
7. Make a Marketing Plan:
In this section we will understand how to create a marketing plan that will make our marketing easier.
Market Research ✔️:
Customer Analysis (Age, Location, Needs, Problems)
Competitor Research (Strengths & Weaknesses)
Market Trends Analysis (New trends & behavior)
Goal Setting:
Business Goal Set (Decide the main objective of the overall business)
SMART Goals Set (Specific, Measurable, Achievable, Relevant, Time-bound)
Short-term & Long-term Goals Defined
Target Audience ✔️:
Buyer Persona Created? (Name, Age, Interests, Behavior)
Audience Segmentation Done? (Location, Income, Interests)
Brand Positioning & Messaging ✔️:
USP (Unique Selling Proposition) Decided?
Key Messaging Created for Each Platform? (Website, Ads, Social Media)
Marketing Strategies ✔️:
Social media strategy created? (Instagram, Facebook, and LinkedIn plan prepared)
Content Marketing Strategy Thought Out? (Blogs, YouTube videos)
Paid Advertising Plan Ready? (Google/Facebook Ads)
Email marketing plan set? (Lead capture + nurture)
Influencer Marketing Plan Created?
Marketing Channels ✔️:
Channels Decided? (Instagram, LinkedIn, YouTube, WhatsApp)
Individual Strategies Created for Each Channel?
Content Calendar ✔️:
Monthly/Weekly Content Calendar Ready?
CTA (Call to Action) Decided for Each Post?
Budget Planning ✔️:
Budget Allocated for Each Activity?
Overall, monthly, and campaign-wise expenses are estimated.
ROI (Return on Investment) Calculation Considered?
Implementation Plan ✔️:
Team Assignment Done? (Designer, Copywriter, Ads Manager, etc.)
Responsibilities Divided?
Deadlines Fixed?
Tracking and Optimization ✔️:
KPIs (Key Performance Indicators) Decided? (Leads, Sales, Reach)
Weekly or monthly reporting system created?
Optimization Plan Thought Out? (Focus on what works; improve what fails.)
Once you make a marketing plan, you have completed 10% of your work. You should have a marketing plan before doing marketing; it will give you a roadmap of what to do and how to do it.
Conclusion:
I think you must have gotten an idea of marketing your product or service. Whether you are starting a business or already doing it, marketing not only takes your product but your entire business to the next level. If you want to know how a product is made from an idea, you can go to the blog section and study.
In this article, we have learned what marketing is, how marketing is done, and how the target audience is defined. And most importantly, how a good marketing plan is made, and a lot more. See, marketing is not just this; marketing is a vast field. if need any kind of help, you can contact us.
About the Author:
I’m Md Muntasir, a startup enthusiast and co-founder of SparkAura. I enjoy blending technology and marketing to turn ideas into powerful brands.